How a Simple Act of Summarized Data Catapulted Spotify Wrapped into the Pop Culture Phenomenon by Making Marketing Surveillance Fun Compilation image of Spotify’s inaugural Year in Music featuring previous years of Wrapped. (Spotify) Picture this: It’s 2015. You’re scrolling through social media trying to decide if the dress is blue or gold, you have a Spotify playlist on with songs from Drake’s Hotline Bling fills your room. You’re trying to figure out what you and your fri